Kælen

2025

As part of 17mars' research lab, a team was assembled to explore the visual brand territory of cosmetics. This project prompted the creation of a brand, Kælen, and its logotype, distinguished by intertwined letters and bold ligatures. The next part consisted in finding the right powder texture, as well as designing the object. The final result is a round, pebble-shaped powder compact on which the logo makes its delicate imprint.