Kælen

2025

Kælen, one of 17mars' lab projects, started with an exploration of the cosmetics brand territory. A danish word for 'hug', Kælen became the name of our brand and was translated into a logotype full of intertwined letters. The next part consisted in designing the object, as well as finding the right powder texture. The final result is a round, pebble-shaped powder compact on which the logo makes its delicate imprint.